Are you in the market for a truck and looking for ways to save big money?
If so, work with a wholesale truck dealer like Rock! Wholesale dealers specialize in selling trucks to other dealers at discounted prices. If you go straight to a wholesale dealer, you can find affordable options without breaking the bank. It can be a huge savings that allows you to stretch your budget further, getting a newer truck or lower mileage for the same money. Get great trucks without the hefty price tag that retail dealers charge.
When you’re looking to buy a truck, it’s important to know that wholesale truck dealers do not operate sales lots. This means we avoid the extra costs that come with maintaining a physical location. Sales lots are overhead, and that can really drive up prices. By skipping this step, wholesale dealers can focus on keeping the price low. Buying wholesale saves big money, allowing you to get more truck for the same price. You just don’t get a free cup of coffee.
What is “Retail Price”?
When you are in the market for a truck, it’s good to know how the buying process works. Wholesale dealers sell most of their trucks directly to retail dealers (like Arrow, MCH, or Premier). That is how big dealers keep their sales lots full. But, after they buy a truck at wholesale prices, retail dealers mark up the truck price significantly to truckers and trucking companies. That’s “retail”.
Many people don’t realize how much retail dealers mark up the prices. Dealers need to cover lots of expenses and make then make profit. Think about it—when you buy a truck at a dealership, you’re not just paying for the vehicle itself. You’re also helping the dealer pay for things like rent, advertising, employee salaries, and shop losses. That’s why the price can get so high.
However, there’s good news: if you buy trucks wholesale instead of retail, you can save big money! Buying wholesale means you’re cutting out those extra costs added by dealers. You can get a newer truck or a truck with lower mileage by going with a wholesale dealer like us.
Wholesale Buying Takes Confidence
You can buy trucks for a lot less at Rock. That’s a fact. But there’s one thing that makes this process tricky: you’re often relying on pictures up front instead of seeing the truck in person. Looking at images can feel like a gamble. It takes confidence to trust what you see. Retail dealers buy from wholesalers all the time, but it takes confidence. That’s where the dealer makes all the difference.
If they are not willing to put condition details in writing, walk away. At Rock,
we’ll provide a written inspection from a 3rd party company so you can buy with confidence.
Lots of our buyers make a deal, then travel to inspect the equipment before paying for it. A few hundred dollars spent on a plane ticket is a small investment when you are saving thousands on the truck itself. That’s always an option with a reputable wholesale dealer. If they don’t want you to see it, don’t walk away, run!
Get Your Financing Ready to Roll
Buying from a wholesale truck dealer can be a game-changer. But the clock moves fast. Wholesale dealers sell lots of trucks, so it’s essential to stay informed and make a buying decision quickly.
We hate losing customers who call back a few days after calling us, and we have to tell them the truck was sold to a dealer. A small deposit is a good way to “lock down” a truck. Getting pre-approved for financing is like having a VIP pass when you are shopping.
When you buy wholesale, you save big bucks – but you need to move quickly. With pre-approval, you don’t have to stress about a retail dealer buying the truck first.
Getting financing in place is a big step because it puts you in control. So, if you’re ready to save money buying wholesale, getting pre-approved is a smart move!
Retail Dealers Might be Right for You
When it comes to buying a truck, some people feel more comfortable going to a big-name dealership. They like that these dealerships have been around for a long time. They like the emotional connection of walking around and “picking” a certain truck.
While some might argue that retail dealers are all bad, it’s easy to see why some truck buyers prefer them.
The feeling of walking around a truck and talking to a salesperson provides peace of
mind for some people. For some, saving money isn’t always as important as having an experience like they would get with a car dealer.